“How can I ever build a business with numbers like that?!”
I’ve heard this so many times.
You see, roughly only 2% of people who ever visit your store will purchase from you.
Ouch.
To make things worse, of the people that do stick around most will either abandon their carts, get distracted (even if they wanted to buy), or just flat out not buy from you again even after making a purchase.
With more & more stores, professionals, and competition growing by the day, it’s getting tough out there.
So how exactly do you get that other 98% to come back to you, let alone buy your stuff?
That’s where retargeting comes in!
According to Invesp, 46% of SEO professionals believe retargeting is the most underused marketing technology right now.
They also found that retargeting ads are 10 times more likely to get clicked than display ads!
If that wasn’t enough, visitors who are retargeted are 70% more likely to convert too.
It sounds like with the right retargeting campaign, you’d start stacking the odds in your favor…
But how exactly does retargeting work, what types of retargeting can you try, and which platforms should you be, well, targeting?
Let me show you…
Why Every Business Needs A Retargeting Strategy
(Source)
